Magento Ecommerce Solutions for Website Development

By Peter Hogg

Magento has changed ecommerce development scenario considerably. Now developing online shopping platforms and web stores has become a lot easier due to the features, flexibility and functionality that ecommerce solutions developed in Magento have.

Here we will look at some of the key features of ecommerce solutions developed in Magento.

1. Catalog management & browsing
2. Product browsing
3. Checkout
4. Shipping & payment
5. Reporting & analytics
6. Site & order management
7. Order editing
8. Support for multiple currencies
9. Product comparison
10. Guest checkout
11. Order tracking
12. Multiple images/product

It is one of the open source platforms using which you can develop multiple web stores and also allows for plug-ins to be used for expanding its capabilities. Magento has a structure that is theme based & which separates templates, layouts & skins making it easier for developers to create an ecommerce website quickly.

Magento web site development interface provides:

1. Integration of website optimizer from Google which is used for A/B testing.
2. APIs for web services which make integration of 3^rd party tools easier.
3. URL rewrites
4. Possibility to develop multiple buddy coupons & campaigns using easy coupon rules.
5. Checkout process with up-sell option.
6. UPS & FedEx integration allowing rate quotes at real time.
7. Availability of price alert & order feed rss feeds.
8. Possibility of integration with 50 or more payment gateways.
9. Option of site map which auto generates.
10. Newsletter management
11. Faceted & layered navigation used for filtering.
12. Support for downloadable products.
13. Addition of customer reviews.
14. Ready to use sitemap theme.

The main feature responsible for popularity of Magento is its user friendliness and along with Apache servers, MySQL, PHP web development, SOAP it becomes a very powerful medium for development of ecommerce solutions.

As an expert author Peter Hogg provides valuable information about Magento ecommerce solutions and how trends are changing in the website development industry.

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